![]() New international standard for market research2006-05-09The growth of the market research industry has prompted the creation of ISO 20252, which establishes much-needed standards for transparency and consistency in the administration of surveys that contribute to a better understanding of everything from voting patterns to consumer behaviour. Read the full article | ![]() To receive SCC news and press releases, contact [email protected]. Please specify your language preference. Tel: +1 613 238 3222
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